HIGH POINT COMMUNICATIONS GROUP ANNOUNCES NEW LAUNCH WITH FOCUS ON TRANSFORMATIONAL STRATEGY
Award-Winning Experts in Integrated Communications
Offer High Level Approach to Crisis, Reputation and Brand Positioning
OCTOBER 10, 2016 – High Point Communications Group has announced it has launched, focusing on high level transformational strategies based upon decades of experience in crisis communications, reputation management and brand positioning. The two principals – Laura Monica, founder and chief executive officer, and MaryBeth Vrees, president – spent the last 10 years inside Corporate America, guiding Fortune 500 companies through the worst of reputational crises, coast-to-coast rebranding, a billion dollar IPO, and a nearly 7-billion dollar merger.
High Point was founded in 1991 as a communications agency for clients around the country, and will now focus on transformational strategies that have been at the center of the work of award-winning High Point executive leadership for several decades. Monica and Vrees will serve clients by developing integrated strategic communications solutions to support changing environments and deliver results that are aligned with business goals. That focus includes issue-oriented communications, crisis management strategies, brand building programs, corporate reputation strengthening and repair, results-driven customer education and consumer engagement campaigns, and media training.
In addition, leveraging well-honed expertise in building high performing teams and certifications in professional coaching, High Point will help clients design, reorganize and develop teams, and coach executives in a variety of industries.
“We are in a unique position to offer large-scale strategic integrated communications solutions that drive significant results because we have created our own best practices on both the agency side and within Corporate America,” says Laura Monica, chief executive officer and founder of High Point.
“We knew there was an untapped market for our expertise because we have looked for years for an agency to help us with our multiple transformational efforts while inside Corporate America but could never find one that could handle everything,” adds MaryBeth Vrees, president of High Point, “so we decided to create one of our own.”
Monica and Vrees have had tremendous success over the years with their strategic communications model and have delivered such results as:
- Increased brand advocacy for American Water by 35% over 30 months
- Restored the reputation of Pepco Holdings increasing customer satisfaction by 28 points and improving brand reputation by 39 points over 36-month period
- Delivered nearly $8 million in avoided costs between 2006 and 2015
- Maintained high performance teams with retention rates exceeding 90%
- Pepco Holdings named “Top Places to Work in Public Relations” by PR News, 2013
- Brought each company to the forefront of its industry; Combined, the communications teams received over 230 marketing and communications awards and recognitions
High Point will leverage strategic partnerships to build custom programs for clients and operate in a variety of industries across the country.
ABOUT HIGH POINT COMMUNICATIONS GROUP
Founded in 1991, High Point Communications Group, hpcginc.com, is an award-winning communications firm specializing in developing transformational and highly strategic communications programs for public and private sector clients and companies throughout the United States. Areas of expertise used to support dozens of clients coast to coast include issue-oriented communications, crisis management strategies, brand building and repositioning programs, corporate reputation strengthening and repair, results-driven customer education and consumer engagement campaigns, team redesign and development, media training and executive coaching.