“It seemed as though every day there was a scathing news story about Pepco — on TV, on the radio, even in the Washington Post… But they came in, saw what the company was doing to fix service reliability problems and told the story of improvement… The tone of media stories became neutral to even positive, leadership team members were featured in industry publications as the experts they are, and the company won major awards like Energy Company of the Year.”
— Barbara Krumsiek, former CEO, Culvert Investments; former member, Board of Directors, PHI
Leaders focus on growth because it is their responsibility to the business and to stakeholders. Many times, the focus of growth is solely centered on the product or service the company offers. There are, however, other ways to raise awareness of your company, promote your brand and expand market share. One of those ways is to present company executives as thought leaders. By tapping into the experience, passion and influence of key executives, your company becomes recognized as an authority in your industry, which in turn can create demand, increase awareness and visibility, and enhance brand reputations.
Thought leadership can be accomplished in a number of ways. Our team has experience building integrated thought leadership strategies that enhance brand reputations by targeting and securing high profile speaking opportunities for executives, executing top-tier and trade media interviews and editorial board sessions, recommending strategic partnerships that advance key business initiatives and earning industry awards that validate our clients’ leadership position within their industries. These tactics, when incorporated as a part of an integrated marketing strategy, can elevate your company’s profile, enhance its reputation and help build and sustain growth.
We understand how much value experience and influence can bring to the table. We view thought leadership strategies as an oftentimes untapped opportunity to promote your leaders’ passion, experience and expertise that can help increase brand awareness and uncover revenue opportunities.
How do we know our method works?
- Secured $90M in advertising equivalency value at American Water over three year period
- Pepco Holdings, Inc., named Energy Company of the Year by EnergyBiz, 2014
- Pepco Holdings, Inc., listed by Forbes’ as one of America’s Best Midsize Employers, 2015
Each thought leadership program is based upon an organization’s goals and aligned with the overarching communications strategy.