“…The new brand was engaging and powerful, was effective at helping customers and other stakeholders understand our business, and made employees proud. Unveiling the new brand was a centerpiece of the American Water IPO.”
— Donald L. Correll, former President and CEO, American Water
We use a strategic, research-based approach to develop new brands or evolve existing ones. This ensures brand effectiveness externally and creates brand ambassadors internally. Our method of brand development and execution has proven results and fosters deep stakeholder brand understanding and strong stakeholder engagement that we were on the line for personally, working inside Fortune 500 companies.
Our customized approach involves not only the development of the new brand, but the strategy behind the execution and launch, which can prove challenging to even the most effective and seasoned corporate teams. Launch timing can be developed to coincide with an important company event, or be phased in over the normal course of business.
How do we know our method works?
- Successfully rebranded the “most hated company in America,” Business Insider, 2011, to Energy Company of the Year, EnergyBiz, 2014
- American Water received the coveted REBRAND 100 Award in 2008 for the new brand; Pepco Holdings, Inc., received the REBRAND 100 Award in 2016 for its new brand
- American Water is one of the only known rebranding efforts launched as part of an IPO in US history at that time
- Received more than 230 communication industry awards for our advertising, marketing and re-branding programs
Each rebranding effort is built around our clients’ specific needs and priorities, and we understand that no two situations are ever the same.