Our integrated strategies often include a video component as it is one of the most impactful and engaging communications tactics. Videos we’ve created range from virtual annual report introductions to business capabilities to a glimpse of what it was like to be the “most hated company in America.” In style, tone and pace, each is based upon what we learn through research about our intended audiences. Here are just a few of our favorites.
Pepco Holdings, Inc.
This dynamic two-part video was used to bookend “Turning Around the Most Hated Company in America” presentations delivered by Chairman, President and CEO Joseph M. Rigby at industry and business conferences, and by Laura Monica and MaryBeth Vrees at communications and industry conferences.
Pepco Holdings, Inc., has a rich history of diversity. This video celebrates the company’s commitment to diversity and inclusion.
We developed a practice to create storm wrap-up videos that would help our regulatory teams tell the story of the storm restoration effort to their respective public service commissions. This video highlights the response to Hurricane Sandy across the footprint of Pepco Holdings, Inc.
Introductory video to American Water’s (NYSE: AWK) 2010 annual report, the company’s 125th year in business. It was important to let investors know that even though it was only the second year after IPO, the company had been around for generations. The video opened the annual report and aligned with the 125th anniversary theme we had created for that year.
We learned through research that most customers did not know who their water services provider was, let alone what it did, so this video captures the many capabilities of American Water, the nation’s largest private water services company that serves 15 million people coast to coast.
American Water’s 125th anniversary presented an opportunity to directly thank all of the 7,000 employees coast to coast who deliver clean, safe, reliable water to more than 15 million people every day.